American Academy of Sleep Medicine launches marketing campaign to boost consciousness concerning the significance of sleep
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Today, the American Academy of Sleep Medicine launched “Sleep is Good Medicine,” a nationwide marketing campaign to extend public training concerning the significance of sleep and its connection to well being. The marketing campaign was introduced through the plenary session of the SLEEP 2022 annual assembly of the Associated Professional Sleep Societies in Charlotte, North Carolina.

According to the Centers for Disease Control and Prevention, about 1 in 3 adults within the United States report getting lower than seven hours of sleep per day. In 2021, the AASM issued a place assertion noting that sleep is crucial to well being and calling for higher emphasis on sleep well being in training, scientific follow, inpatient and long-term care, public well being promotion, and the office.

This marketing campaign will assist the AASM imaginative and prescient that sleep is acknowledged as important to well being. Sleep is as essential as vitamin and train for our well being and well-being.”

Dr. Raman Malhotra, board-certified sleep medication doctor and professor, division of neurology, Washington University School of Medicine in St. Louis

“Sleep is Good Medicine” will present how getting wholesome sleep helps the physique increase immunity, cut back stress, and work to decrease the danger for a lot of medical circumstances, like diabetes and hypertension.

“We know that chronic insufficient sleep can have a detrimental impact on personal health and increase the risk of many diseases,” mentioned Jennifer L. Martin, a licensed scientific psychologist who’s a professor of drugs on the David Geffen School of Medicine at UCLA. “Healthy sleep is also important for mood regulation and mental health, helping to reduce the risk of problems such as anxiety and depression.”

Through “Sleep is Good Medicine,” the AASM will work to raise sleep as a key pillar of well being -; equal to vitamin and train. The marketing campaign builds upon the AASM’s present consciousness efforts for the general public and well being care professionals, serving as a key initiative in addressing data gaps concerning the worth of sleep.

The digital marketing campaign will present partaking content material, together with infographics and social media messages, to teach adults about wholesome sleep and encourage folks to speak to their physician about their sleep issues. The marketing campaign additionally will present suggestions and assets to assist well being care professionals in serving to their sufferers enhance their sleep well being.

Posted in: Healthcare News

Tags: Anxiety, Chronic, Depression, Diabetes, Doctor, Education, Exercise, Health Care, immunity, Medicine, Mental Health, Neurology, Nutrition, Public Health, Sleep, Stress

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